As we enter 2021, many of us are considering starting a new habit (or breaking one) as our new year’s resolution. You may have started thinking about your personal resolutions—but have you thought about marketing resolutions for your business?
When it comes to marketing, there are many strategies that can help your business grow. Here are 5 marketing resolutions for your business in 2021:
1. Be consistent with content marketing
It can be difficult to keep your content marketing moving, especially for small marketing teams. By being consistent throughout the year, you can show your followers what to expect, keep them engaged and looking forward to your content, and hopefully drive new leads. If your plan for 2021 is to write a weekly or monthly blog, begin early in the year (preferably January) by researching keywords and relevant content topics to build an editorial calendar. You may not be able to create a calendar for the full year, but if you start with 3 to 6 months’ worth of topics, it will help you save time if you get too busy later.
By getting into this habit early, you’ll find it easier to keep writing throughout the year.
2. Maintain regular social media management
Along with your content marketing strategy, ongoing social media management is a habit worth making. Not only should you stick to a regular posting schedule, but there should also be a focus on interacting with your followers. Social media acts as a customer service tool and responding to users quickly is important for your brand. Dedicate at least 15 minutes at the beginning and end of the day to respond to comments and messages. Re-post or engage with other pages or followers that are sharing relevant content. Take advantage of free tools like Hootsuite to connect and manage your accounts all in one place.
3. Identify new marketing channels
If you’ve been managing your brand’s marketing for some time, you likely have a good idea of which marketing channels bring you the most success. While you’ll want to continue tactics that are successful, it is also a good habit to try new things when it makes sense. Tactics such as IP targeting and geofencing can help you reach your audience with different targeting strategies than some of the more popular channels (Google Ads, Microsoft Ads, Facebook) can offer.
Make it a resolution to try at least one new marketing tactic this year and track the results to see if it works for your business.
4. Find ways to include video marketing
Video marketing is here to stay, so if you haven’t incorporated it into your marketing strategy you’re missing out on a lot of potential traffic. According to a Forbes article, video is predicted to account for over 80% of global internet traffic by 2022. There have also been several studies in the past year showing that consumers are more likely to make a purchase after watching a branded video on social media.
The key to making your video marketing successful is to ensure your video is engaging, relevant, and mobile friendly. Your video marketing strategy could include live videos at company events, behind-the-scenes footage, or short product demos to let people know what to expect from your brand.
In 2021, make it a priority to include video in your marketing strategy – you’ll be surprised at how easily you can work it into your existing plan.
5. Get personal
We don’t advocate for posts that are too personal, but people buy from people, so you will need some degree of personal connection. There are several ways to personalize your content to make it more relevant for your followers, including:
- Segmenting your email lists
- Automating email campaigns with demographic targeting
- Using LinkedIn, Twitter, Instagram or Facebook targeting to share updates
Some of these options may take time to set up, but automation will save you plenty of time in the long run. This will make it easy for you to continue your good habits throughout the year.
Resolutions tend to lose steam as the year progresses. Marketing resolutions are no different. Want to learn more about implementing any of these strategies? Whether it’s video marketing, IP targeting, or social media management, we’d love to get together with you and strategize for the next year. Book a Wingman today for a 30-minute consultation and prepare for your brand to take off in 2021!