Generating consumer interest for a product or service with the goal of converting that interest into a sale is at the core of any lead generation campaign. WMDM follows a tried-and-true model to generate qualified leads:
Generate awareness: Identify potential customers that have demonstrated a clear, organic interest.
Foster and nurture prospects: Demonstrate the added value your product or service brings, creating several touch points throughout your customer’s decision-making process.
Analyze data: Diagnose critical drop-off points out of the sales funnel and develop a new remarketing campaign targeting this segment.
Adjust and improve: Refine and enhance elements of the campaign.
Lead generation, in both quantity and quality, should be the key performance measurement for any inbound marketing team. WMDM is your Calgary lead generation experts with years of experience in the marketing field, focused on your business’ growth. Our multi-disciplinary team offers you a wide range of expertise to choose from.
At Wingman Direct Marketing, we believe in a holistic, data-driven approach. Tracking performance and data to measure is the best way to improve campaigns. Besides, how do you know where you’re going if you don’t know where you’ve been? We leverages your content for research into your product and services and combine with our experience working with companies both big and small. Let WMDM take care of finding the leads for you so you can focus on other aspects of your business. We got your back.