By David Daigle, Crew Chief at Wingman Direct Marketing This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce, I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as…
June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…
It has been difficult for just about every Canadian these past couple months, adjusting to isolation and staying at home. So many of us want to return to “normal” and even work. At the base of humankind is a need to be social—in the homes and in the office. Being…
Photo courtesy of Scotiabank Saddledome. From David Daigle, Crew Chief: Two weeks from today, my family and I were supposed to jump on an airplane and visit the Maritimes for the first time. Take in the marvels of Cape Breton, Peggy’s Cove, Anne of Green Gables’ home in PEI, etc….
Hi everyone, I’m Vivian, the Digital Marketing Coordinator here at WMDM. We are officially in our FIFTH week of quarantine amidst the COVID-19 pandemic, and to be honest with you, I think I’ve begun to really nail down this whole “working from home” thing. After working remotely for 5 weeks,…
Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness. You can lament the situation at hand or to…
Everyone—businesses and individuals alike—has felt a bit uneasy these past few weeks. Not fully knowing what’s happening goes against the grain of the most level-headed individuals. The many unknowns of the pandemic—when cases will peak, when schools will re-open, when it will be safe to visit loved ones—are creating widespread…
Are you currently working from home (or planning to)? Many of us have now found ourselves working in this new environment, given the circumstances. While working from home was once a luxury, companies both large and small are finding benefits to allowing their employees (and themselves!) to work from home….
Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Although reducing marketing spend might seem like a sound business decision in the…
Do you remember what it felt like to get your first job? For me, it was Toys “R” Us, and it was a mind-numbingly easy job to say the least. But when I got my first paycheque, I was thrilled. It was a large amount to me working $8 an…
