Not too long ago, the Wingman crew was working on a unique social media campaign. The copy had to be just right. The imagery needed to hit it out of the park. The call-to-action needed to be intriguing. The purpose had to be conveyed clearly. The Wingman crew was represented…
If you’ve ever worked in an office job, there’s a high chance that you have heard of Microsoft Excel at least once or twice. Whether it’s a complex database in one workbook, or a couple minor bits of information contained in one spreadsheet, Excel is a part of most office…
By Crew Chief: David Daigle Spoiler alert: You CAN teach an old dog new tricks I turned 50 a couple of weeks ago. You know what I did? I turned the old saying, “you can’t teach an old dog new tricks” on its head. In the last two weeks alone,…
Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in…
By David Daigle, Crew Chief at Wingman Direct Marketing This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce, I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as…
June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…
It has been difficult for just about every Canadian these past couple months, adjusting to isolation and staying at home. So many of us want to return to “normal” and even long to return to the office. At the base of humankind is a need to be social—in the homes…
Activities to look forward to when things settle down. Photo courtesy of Scotiabank Saddledome. From David Daigle, Crew Chief: Two weeks from today, my family and I were supposed to jump on an airplane and visit the Maritimes for the first time. Take in the marvels of Cape Breton, Peggy’s…
Hi everyone, I’m Vivian, the Digital Marketing Coordinator here at WMDM. We are officially in our FIFTH week of quarantine amidst the COVID-19 pandemic, and to be honest with you, I think I’ve begun to really nail down this whole “working from home” thing. After working remotely for 5 weeks,…
Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness. You can lament the situation at hand or to…
