Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half capacity, hair salons can…
Photo courtesy of calgaryfoodbank.com. Did you know that for every $1 donated to the Calgary Food Bank, they can distribute the equivalent of $5 worth of food to families in the community that need it? In April, Wingman Direct Marketing hosted a light-hearted contest encouraging people to comment and share…
It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less.Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. Why is SEO so Important? Search Engine Optimization (SEO) is the one digital…
Photo courtesy of Scotiabank Saddledome. From David Daigle, Crew Chief: Two weeks from today, my family and I were supposed to jump on an airplane and visit the Maritimes for the first time. Take in the marvels of Cape Breton, Peggy’s Cove, Anne of Green Gables’ home in PEI, etc….
Message from the Crew Chief, David Daigle: Today marks the half-year mark for Wingman Direct Marketing. To say the first six months was like a roller coaster ride is giving undue props to roller coasters. Day 1- Takeoff All systems go for a fresh start to a new Calgary-based marketing agency….
Hi everyone, I’m Vivian, the Digital Marketing Coordinator here at WMDM. We are officially in our FIFTH week of quarantine amidst the COVID-19 pandemic, and to be honest with you, I think I’ve begun to really nail down this whole “working from home” thing. After working remotely for 5 weeks,…
Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness. You can lament the situation at hand or to…
Everyone—businesses and individuals alike—has felt a bit uneasy these past few weeks. Not fully knowing what’s happening goes against the grain of the most level-headed individuals. The many unknowns of the pandemic—when cases will peak, when schools will re-open, when it will be safe to visit loved ones—are creating widespread…
Are you currently working from home (or planning to)? Many of us have now found ourselves working in this new environment, given the circumstances. While working from home was once a luxury, companies both large and small are finding benefits to allowing their employees (and themselves!) to work from home….
Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Although reducing marketing spend might seem like a sound business decision in the…
