We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on. How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing…
Your marketing efforts, online or offline, need to demonstrate a strong benefit for your customer, promote a solution, and persuade them to take clearly defined action. The pandemic has changed everyone’s priorities. As we head towards a new normalcy, you may want to rethink your marketing strategy. Any plans you…
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…
June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…
It has been difficult for just about every Canadian these past couple months, adjusting to isolation and staying at home. So many of us want to return to “normal” and even work. At the base of humankind is a need to be social—in the homes and in the office. Being…
Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half capacity, hair salons can…
Photo courtesy of calgaryfoodbank.com. Did you know that for every $1 donated to the Calgary Food Bank, they can distribute the equivalent of $5 worth of food to families in the community that need it? In April, Wingman Direct Marketing hosted a light-hearted contest encouraging people to comment and share…
It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less.Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. Why is SEO so Important? Search Engine Optimization (SEO) is the one digital…
Photo courtesy of Scotiabank Saddledome. From David Daigle, Crew Chief: Two weeks from today, my family and I were supposed to jump on an airplane and visit the Maritimes for the first time. Take in the marvels of Cape Breton, Peggy’s Cove, Anne of Green Gables’ home in PEI, etc….
Message from the Crew Chief, David Daigle: Today marks the half-year mark for Wingman Direct Marketing. To say the first six months was like a roller coaster ride is giving undue props to roller coasters. Day 1- Takeoff All systems go for a fresh start to a new Calgary-based marketing agency….
