WMDM Blog

Copy vs. Content: Fish Wrap vs. Fish Food

“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.”  The term “content” is everywhere these days.   For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business.   It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…

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This Coke is a Fanta. So What?

June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…

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Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses.  Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half capacity, hair salons can…

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SEO: Low Price Tag; High Importance

It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less.Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business.  Why is SEO so Important?  Search Engine Optimization (SEO) is the one digital…

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6 Months of WMDM—Thank You!

Message from the Crew Chief, David Daigle: Today marks the half-year mark for Wingman Direct Marketing. To say the first six months was like a roller coaster ride is giving undue props to roller coasters.   Day 1- Takeoff All systems go for a fresh start to a new Calgary-based marketing agency….

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