By David Daigle, Crew Chief at Wingman Direct Marketing This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce, I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as…
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the…
One of the first steps in every brand development project for a client is the generation of a powerful and meaningful colour palette. Colour is a very important part of your branding. It’s often the first thing someone will remember about a brand and plays a huge part in how they feel towards it….
The world has seen some massive shifts in 2020, but when it comes to the world of search this year, no other segment has grown larger than voice search. So, it is official: we talk to computers and computers talk to us back. We tell them to order us food…
Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention…
Yup, you smelled correctly. That is definitely pumpkin spice in the air. How can your business take advantage of the seasons to prop up your campaigns? There is an almost limitless number of upcoming special days to make your Fall and Winter marketing campaigns timely. We at Wingman have collected 15 end-of-year and…
This is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in Search…
From David Daigle, Crew Chief at Wingman Direct Marketing (WMDM) Three years ago, I wrote on my personal Facebook wall (do they still call it that?), that my “One Day” has officially become “Day One..” On August 9, 2017, I incorporated my business, making the huge leap of faith to carve out…
This is Part 3 of our Search Engine Marketing (SEM) series. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in…
