Christmas arrives in only a couple more sleeps! There are so many holiday traditions that are shared across households and loved ones. For fun this year, the Wingman crew wanted to share our traditions with all of you. Enjoy! Wingman Crew Holiday Traditions Britt Growing up, we always got to open one…
It’s not uncommon for business leaders, owners and entrepreneurs to have “superhero” status attached to them, but even heroes need help from others. These company heads build innovative industry giants so they themselves must be invincible, right? No, even business leaders aren’t immune to mental health problems. Considering recent COVID-19…
When you’re in school, you hope that you will be happy working in the field of your chosen major. Not everyone plans their major and their livelihood. I know I sure didn’t. You see, I’m in my second, nay third attempt at an education that will serve a career that…
Let’s be honest—2020 has been a crazy year for everyone. COVID-19 has brought changes to our lives, to society, and how we handle our business. The global pandemic has—quite literally—permanently shifted the views of our peers alike. Consumers are turning to digital mediums as an integral channel to purchase goods…
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and…
Look at your business’ branding for a moment. Is it made up of different colours, logos, and voices? What do you think your branding says about your business? To be clear, your brand and your branding are two separate things. You have 100% control over your branding, but your brand…
Since the new year is almost upon us [and 2020 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2021 marketing books in order. If 2020 taught us anything, it…
By David Daigle, Crew Chief at Wingman Direct Marketing This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce, I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as…
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the…
