Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing (SEM)

Working in the marketing industry, I sometimes forget that we use lingo that can be foreign to someone who doesn’t work in the same field. I came to this realization when I had a conversation with a colleague in a different industry who asked me, “what the heck is a keyword?” She thought ‘keyword’ was a synonym to ‘password’—like a word you utter…

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Copy vs. Content: Fish Wrap vs. Fish Food

“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.”  The term “content” is everywhere these days.   For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business.   It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…

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Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses.  Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half capacity, hair salons can…

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SEO: Low Price Tag; High Importance

It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less.Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business.  Why is SEO so Important?  Search Engine Optimization (SEO) is the one digital…

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