In our first blog post on SEM 101, we discussed important terms that you’ll encounter with SEM campaigns. Read more about it here. As marketers that use search engine marketing tools daily, one of the key factors that we consider is something called a “Quality Score.” What is Quality Score, why…
Working in the marketing industry, I sometimes forget that we use lingo that can be foreign to someone who doesn’t work in the same field. I came to this realization when I had a conversation with a colleague in a different industry who asked me, “what the heck is a keyword?” She thought ‘keyword’ was a synonym to ‘password’—like a word you utter…
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…
Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half capacity, hair salons can…
It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less.Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. Why is SEO so Important? Search Engine Optimization (SEO) is the one digital…
As a marketing strategist, Wingman regularly advises clients and prospects on numerous tactics and channels to use to maximize their results. Each strategy has its cost, time and quality advantages and disadvantages. And yet, cost – or more specifically overall marketing budget – is the single question we get asked…
