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Category: Data-Driven Marketing

Modified Broad Match is Ending. Here’s What You Need to Know

February 17, 2021 Author: Wingman Category: Data-Driven Marketing
modified broad match - hands typing on keyboard with search and marketing words coming out of the image

On February 4th, 2021, Google made an announcement that the keyword match type, modified broad match, will be phased out starting tomorrow, February 18th and will be completely removed by July. This isn’t the first time that keyword match types have changed. In fact, it is the fifth: 2014, Google…

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How long does it take to get website traffic?

January 20, 2021 Author: Wingman Category: Business
Website traffic hands on keyboard

You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again maybe?). The Wingman crew wants…

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Successful business owners have three bones: a wishbone, a backbone and a funny bone

January 13, 2021 Author: Wingman Category: Business
Three Bones

Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in…

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12 Days of Christmas: Holiday Marketing Ideas for Small Businesses

November 25, 2020 Author: Wingman Category: Data-Driven Marketing
Holiday Marketing Ideas

Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and…

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8.5 Ways to Budget Your Marketing for 2021

November 8, 2020 Author: Wingman Category: Data-Driven Marketing
Budget - Word Map showing Budget, Plan, Revenue, Forecast, Reporting

Since the new year is almost upon us [and 2020 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2021 marketing books in order. If 2020 taught us anything, it…

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Five ways WMDM uses ‘Wingmanning’ to Have your Back

October 14, 2020 Author: Wingman Category: Data-Driven Marketing
Wingmanning to have your back. Two men standing in aircraft hangar looking at a tablet.

In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…

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10 Voice Search Statistics Businesses Need to Know in 2020

September 24, 2020 Author: Wingman Category: Data-Driven Marketing
Voice Search

The world has seen some massive shifts in 2020, but when it comes to the world of search this year, no other segment has grown larger than voice search. So, it is official: we talk to computers and computers talk to us back. We tell them to order us food…

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SEM 101 Part 4: Low-Intent and Competitor Keyword Campaigns

August 19, 2020 Author: Wingman Category: Data-Driven Marketing
Keyword: SEM 101 Part 4 Low-Intent and Competitor Keyword Campaigns

Low-intent and Competitor Keyword Campaigns is is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does…

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SEM 101 Part 3: Branded and High-Intent Keyword Campaigns

July 29, 2020 Author: Wingman Category: Data-Driven Marketing
High-intent keywords: Letter blocks spelling SEM

This is Part 3 of our Search Engine Marketing (SEM) series which will focus on branded and high-intent keyword campaigns. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM…

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SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? [SEM]

July 22, 2020 Author: Wingman Category: Data-Driven Marketing
Quality Score - tabs and a pen attached to a notebook

This is part 2 of a 4-part blog series on search engine marketing (SEM). This blog will go over the ins and outs of how quality score works in SEM. You can read any of the other 3 blogs by clicking any of the links below! Part 1: Keyword, CPC,…

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  • Modified Broad Match is Ending. Here’s What You Need to Know
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