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Blogs

You have landed in the right place! Here you will find helpful resources, insights, and information about marketing your business. From helpful tutorials to the latest news and trends in our industry, we strive to create content that helps make your experience better. With a variety of topics ranging from basic to more advanced tips, you can find valuable information that you need for success. Thank you for taking the time to read our blog – we hope you find it useful and informative.

Feature Blog

Feeling Peachy Keen in 2024!

Peach Fuzz: Pantone’s 2024 Color of the Year Celebrating a Quarter-Century of Color Trends As the world embraced the festive season a few months back, Pantone, the global authority on color, unwrapped its gift to the design and fashion community: Peach Fuzz (13-1023), the 2024 Pantone Color of the Year. …

In the vast expanse of the dynamic digital universe, your business’s presence can either blaze across the screen like a fighter jet or fade away like a forgotten echo. Imagine your brand’s digital footprint as the contrails of a jet fighter – those white streaks that crisscross the blue sky, …

At Wingman, our unique selling proposition (USP) states, “You don’t have to fly solo!” We mean this in every way possible. It is your objective. Wingman is here to help you achieve it. How can a small business do it all? Last week I was speaking with a fellow marketing …

Are you looking to elevate your social media game? Wondering whether to hire a freelance social media specialist or a social media marketing agency? Look no further! As a leading SEO and copywriting agency, Wingman Direct Marketing & Digital Advisory wants to show you why partnering with a top-notch social …

Digital adoption for Canadian small businesses has become crucial for them to remain competitive in the market. It is no longer a question of if, but rather when and how, small businesses will adopt digital technologies. In this article, we’ll explore the key ingredients for successful digital adoption, along with …

In the digital age, having a strong online presence is crucial for any business or individual. As a graphic designer, your main goal is to create visually stunning designs that capture the attention of your audience. However, without proper optimization, your designs may not reach as many people as they …

Social Media Tactical Plan for B2B “My business doesn’t need social media!” This may have been true in years past but in 2023, a social media tactical plan is a necessary piece of your sales and marketing mix.  Most assuredly, B2B social media is here to stay. In fact, recent Sprout Social statistics note that social …

Do you have a plumbing business but are looking to increase your marketing strategies? It can tough running a business while also trying to implement the right marketing tools to promote your company. Our crew at Wingman is ready to help you put in place the best possible marketing strategies …

 It is very important to implement the right marketing strategies for your business. Whether you have just started a window replacement business or are looking to expand, the key to getting your name out to new clients is through a targeted marketing strategy. Keep reading to discover marketing strategies for your window …

Have you thought about marketing for your commercial cleaning business? It is important to properly market your business in order to reach full potential growth. Continue reading to discover 4 ways to market your commercial cleaning business. Having the proper marketing strategies can help with promoting your services, bringing in …

Looking for some marketing ideas for residential cleaning services? In order to continue growing your business, it is important to know how to properly market your services. It can be tricky to know where to even begin when it comes to marketing strategies for your company, that’s why the Wingman …

  It can be difficult to implement proper marketing strategies for your locksmith business. Connecting with your customers and engaging with them is so important in order to grow and succeed as a business. Continue reading to learn about the 4 ways to market your locksmith business. We understand it can tricky …

As a painting contractor have you given much thought about marketing strategies for your business? It is important to be able to reach and connect with potential and existing clients to be able to grow your business. Marketing Strategies for painting contractors can ultimately help your business success in the …

A strategic marketing plan is key when starting a small business in order to be successful and continue to grow. It is important as a tutor to be able to obtain new clients and connect with existing ones, through proper marketing strategies this can be achieved. Continue reading to discover …

Digital marketing strategies for accountants, when implemented properly can ultimately determine the businesses success. Whether you have some marketing ideas currently you are using or are unsure of how to start, keep reading to discover Wingman’s digital marketing ideas for accountants. We understand it can be tricky to focus on …

Have you thought about your digital marketing strategies as a manufacturer? It can be difficult to manage a manufacturing company while also implementing the proper marketing strategies. Many manufacturers rely on old ways of marketing but at Wingman we want to help you optimize your marketing to get the best …

Are you an electrician who wants to grow your business with digital marketing? Running a business while implementing the proper marketing strategies can be tough. Unsure of how to market your electrician business to it’s full potential? Continue reading to find out the top 4 marketing ideas for electricians. We understand, …

Mental health affects so many of us daily, on average 1 in 5 Canadians suffer every year from mental illness. Having the tools and resources to help individuals who suffer from this is very important. As a psychologist you are providing a service that makes a life-changing impact and ultimately …

  Implementing the proper marketing strategies for your landscaping business is needed to help continue your company’s success. We understand It can be tricky running a business and trying to market properly. Continue reading to discover 4 marketing ideas for landscapers. It’s no secret that the landscaping business is a highly competitive market — …

What are Wingman’s 5 Pillars of Marketing? You’ve heard of Jerome McCarthy’s managerial approach to marketing – the 4-P’s. Product, Place, Price and Promotion make up the Marketing Mix students have been studying since the late 1950’s. Product solves a problem, price defines the value, promotion allows you to talk …