This is Part 3 of our Search Engine Marketing (SEM) series. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in…
In our first blog post on SEM 101, we discussed important terms that you’ll encounter with SEM campaigns. Read more about it here. As marketers that use search engine marketing tools daily, one of the key factors that we consider is something called a “Quality Score.” What is Quality Score, why…
Spring 2020 has come and gone. ‘Nuff Said. If you didn’t get around to your spring-cleaning last season, no one will hold it against you. However, it is a good idea to review your online presence a couple times a year. In with the new and out with the old. Your website is your digital…
Working in the marketing industry, I sometimes forget that we use lingo that can be foreign to someone who doesn’t work in the same field. I came to this realization when I had a conversation with a colleague in a different industry who asked me, “what the heck is a keyword?” She thought ‘keyword’ was a synonym to ‘password’—like a word you utter…
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…
Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half capacity, hair salons can…
In February alone, you have already survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd). Now, in quick succession, we will end the month with an extra day as we celebrate Leap Day on Feb…
According to Bright Local’s 2019 Local Consumer Review Survey, people search locally 90% of the time. This has led to more and more focus on Local SEO for successful locally-focused websites. The purpose of SEO is to become visible through search engines to as many prospects as possible in and…
Screenshot: Hyundai (YouTube); Google (YouTube); Jeep (YouTube) Superbowl LIV has come and gone, Kansas City Chiefs take home the Vince Lombardi Trophy, but there’s something else that piqued WMDM’s interest. It wasn’t Donald Trump mistweeting Kansas City being in the state of Kansas (FYI, it’s in Missouri), nor was it…
New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted to share our insights with…
