In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the…
Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention…
Yup, you smelled correctly. That is definitely pumpkin spice in the air. How can your business take advantage of the seasons to prop up your campaigns? There is an almost limitless number of upcoming special days to make your Fall and Winter marketing campaigns timely. We at Wingman have collected 15 end-of-year and…
This is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in Search…
This is Part 3 of our Search Engine Marketing (SEM) series. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in…
This is a 4-part blog series on search engine marketing (SEM). You can follow the blog by clicking any of the links below! Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing (SEM) Part 3: SEM 101 (Part 3): Branded and High-Intent Keyword Campaigns Part…
Spring 2020 has come and gone. ‘Nuff Said. If you didn’t get around to your spring-cleaning last season, no one will hold it against you. However, it is a good idea to review your online presence a couple times a year. In with the new and out with the old. Your website is your digital…
This is a 4-part series on the foundations of search engine marketing (SEM). You can read the other parts by following the links below. Part 2: SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? Part 3: SEM 101 Part 3: Branded and High-Intent Keyword Campaigns…
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…
