The TOP Gun Audit Process
Our TOP Gun Audit is a meticulously designed Strategy First Marketing Plan. From initial takeoff to cruising altitude, here are the seven key phases of our comprehensive journey that will elevate your brand and help you soar above the competition. Fasten your seatbelts, and prepare for takeoff as we chart the course to your success.
Pre-Flight Briefing and Discovery Takeoff – During our initial ascent, we’ll engage in a discovery meeting to navigate through your current marketing altitudes and chart a course towards your future goals and objectives. This critical phase ensures we understand your trajectory right from the takeoff.
Core Message and Co-Pilot Persona Crafting – We’ll conduct interviews with five of your ideal clients, akin to gathering flight data from seasoned co-pilots, to pinpoint your unique competitive edge in the airspace. You’ll gain access to detailed flight logs (interview summaries), co-pilot profiles (ideal client personas), and our strategic recommendations for a core message that elevates you above the competition.
Flight Plan Development – Using insights from our keyword radar, we’ll construct an editorial strategy with our “hub” pages methodology, laying out a flight plan for 6-12 months of content. This structured approach ensures your marketing efforts have a defined trajectory and clear milestones.
Navigational Charting of Customer Journey – Employing our proprietary Marketing Hourglass technology, we’ll plot a detailed map outlining suggested marketing maneuvers for each phase of the customer’s journey: Know, Like, Trust, Try, Buy, Repeat, and Refer. This map is essential for a smooth customer flight path.
Radar Scan of Competitive Skies – We’ll perform a high-altitude scan of your major competitors, compiling reconnaissance reports on their marketing strengths and vulnerabilities, giving you a strategic advantage in navigating the competitive landscape.
Tactical Plan for Growth Recommendations – Based on our comprehensive audit of your existing marketing and online presence, and the intelligence gathered, we’ll recommend critical adjustments or new strategies. These priority recommendations are your tactical maneuvers designed for immediate impact and lift.
Strategic Debrief and Mission Planning – Upon completing our reconnaissance, we’ll coordinate a mission debrief with you and your team via video link. This session will serve to deliver our findings and discuss the strategic flight plan moving forward. You’ll have multiple options for engaging our recommendations, whether you choose to pilot the strategies internally or have our squadron lead the way.