Grow your manufacturing business through working with the team at Wingman Direct Marketing.
Working in the industrial manufacturing business, you know that your customers thoroughly research both your products and company before committing to a purchase — especially as their decisions can impact the success of their own companies.
Understanding that your target market has an eye for detail and knows what they are looking for means that your digital marketing strategy is going to have to be tactical and results-driven to win over prospects.
Developing a targeted, comprehensive digital marketing strategy takes time and consistent effort — time and effort that you may not have as your energy is already being poured into the running of your manufacturing business.
Instead of adding the stress of hiring and training an in-house marketing team, outsourcing your marketing needs to WMDM gives you the freedom to focus on doing what you do best: Keeping clients happy by developing the quality products they need.
Continue reading to learn more about digital marketing for manufacturers and how our expert crew will support your promotional needs.
Focus on Your Website
Often at Wingman, we work with clients who have aesthetically pleasing websites with little substance, or whose sites are outdated and in need of re-branding. Our skilful team can work with your manufacturing company to develop a website design that both:
- Articulates your unique company and products through an online platform. Your quality product sets your manufacturing business apart from the competition, and as a lead is researching their next vendor online it’s integral that your business stands out. Having a website that communicates your brand story and is functional and easy to use is key in converting leads to customers.
- Drives leads through the sales funnel while building trust in your company. Ultimately, your website not only informs prospective buyers about your product, company history and brand values — thus building trust getting to know your business — but it also ushers potential clients through the sales funnel. Customers should be able to learn what they need to know about your products and feel confident connecting with you to make a purchase or ordering what they need online.
Implement a Content Marketing Strategy
Does your website already have a blog? If not, it should. If so, does that blog utilize a clear content marketing strategy?
At Wingman, our crew is well-versed in researching, creating and implementing content marketing strategies that are designed to:
- Empower readers through giving them added value and practical knowledge. Whatever your manufacturing industry may be — whether petroleum, coal, plastics and rubber or fabricated metal — you possess a lot of insight that the average consumer may not know. Help them feel he or she is making the right decision by going into business with your company through illustrating your professional expertise and giving consumers a greater understanding of your industry.
- Drive traffic to your website. Content marketing is an ideal way to drive more traffic to your website. As consumers search frequently asked questions that you provide answers to, you increase the chance your website will be discovered through leads landing on one of your blog articles. To help search engines guide consumers to your blog, check out our next tip.
Utilize SEO
As you have begun thinking about working with an agency to develop your digital marketing strategy, you have likely heard this acronym pop up. Search Engine Optimization (SEO) relates to organically preparing a piece of content to be more easily found by search engines.
Our expert team can help you create blog posts that utilize best SEO practices — such as designing articles around what your target audience is looking for and incorporating short and longtail keywords. This will help your website be found by a search engine as it “crawls” the web looking to pull-up helpful and relevant results for a consumer.
Track Results with Digital Marketing Analytics
At WMDM, we know that a manufacturing business’ digital marketing strategy is only as strong as the results it delivers, which is why we will also track your strategy’s progress through digital marketing analytics.
We will analyze, assess and compile what we learn from tracking your digital marketing campaign data into digestible reports. With this information at your disposal, we will empower your manufacturing business by giving you valuable insight into your target clients’ buying behaviour and the ability to continuously improve their online experience.
Work with Wingman
Ready to discover more about digital marketing for manufacturers? View our full range of services or book a Wingman today to get started.
