Why Use Direct Mail in 2023? (Part 3 of 3)
Integrating a direct mail and digital marketing campaign can have a profound effect on your marketing efforts. Check out these three uncomplicated ways to integrate mail into your multichannel campaigns:
- Follow up with an email to your direct mail recipients after your mailing.
- Add a QR code to your direct mail ad.
- Provide a digital coupon on your direct mailer.
For more ways to add direct mail to your digital marketing campaign keep reading below!
1. Launch direct and digital alongside each other
Running a direct mailing campaign alongside your digital marketing campaign is easy. All you need to do is create a plan and design each advertisement cohesively.
For example, you could run display ads, send out an email, post on social media, then send out a postcard, follow up with a second email, and then a second postcard. If you include consistent branding and messaging and have a strategic campaign timeline in place, you’ve got yourself an effective online and offline marketing campaign.
2. Retarget your website traffic
Often digital marketers will use retargeting ads in efforts to bring someone back to their website. Someone visits a company’s website; they leave or even fill up their cart and abandon it and then they see ads for that company while scrolling social media or searching online.
To increase conversion rates even more you can add direct mail into the mix and retarget individuals who leave your website using the power of direct mail alongside email and even your online retargeting ads thanks to Mailbox Retargeting—also known as “Direct Mail Retargeting.”
All you need is a good amount of web traffic, a direct mail provider who specializes in retargeting efforts and you can effortlessly send relevant emails and direct mail to your unknown website visitors at the exact right time to bring them back to your website.
3. Automate your campaign using CRM integration
When you are running ads on social media and Google, sending out emails, etc., it can be a struggle to keep up with your advertisements and monitor your results. Throw direct mail into the mix and you have another marketing channel to keep up with within your marketing strategy timeline.
4. However, not if you automate your direct mailing campaign.
Automating your direct mail campaign to boost your digital marketing campaign is easy with a CRM integration. It works by integrating your direct mail with your CRM or marketing automation platform, like HubSpot, Salesforce, Microsoft Dynamics, etc. Once integrated you can set up automated campaigns. For example, if someone opens but does not click on your email it could trigger a postcard encouraging them to visit your website or store. If someone clicks a link on your ad but leaves your website without making a purchase, a postcard could automatically be sent enticing them to come back.
You can even set up a complete automated digital campaign accompanied by direct mail. For example, you could send an email to a large audience, 3 days later schedule a social media post, 5 days later send a postcard, 5 more days later send another email.
Conclusion: A direct mail campaign improves digital marketing results
When it comes down to it, no matter how you use direct mailing campaigns with your digital marketing campaigns, you will see better results.
With direct mail offering higher response rates, a higher ROI, better brand recall and awareness, a channel of marketing your audience enjoys, and so much more, direct mail is the marketing tool you need to gain the best results with your online marketing campaigns.
To explore all the ways, you can take advantage of direct mail marketing to better your digital marketing, including CRM integration, Direct Mail Retargeting, and more, Book a Wingman today.
