Client Overview
JIL & Associates were an award-winning video production firm based in Calgary, Canada. They were dedicated to inspiring and humanizing brand storytelling. JIL provided a platform to be found, seen, and understood.
Objective
JIL & Associates endeavored to strengthen brand positioning in the current markets they flourished and to target new markets. They wished to explore the potential for diversifying their product offering outside of documentaries.
Solutions
Project Gazelle’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
- Developed and designed cohesive banding across all channels.
- Concept to completion of website.
- Facilitated ongoing maintenance and monitoring of website performance.
- Utilized keywords and phrases to maximized page optimization.
- Ensured adherence to consistence use of branding elements across all touch points.
- Designed all print collateral to focus on buyer personas and meet company objectives.
- Managed the execution of print collateral keeping print costs as affordable as possible.
- Engaged in the creation and maintenance of social platforms across multiple channels.
- Wrote and published blogs in a consistent cadence to maintain continuity.
- Developed, designed, and published social posts according to a regular monthly schedule.
- Utilized various metrics to create content across company platforms that was relevant, engaging, and consistent.
- Curated a collection of fictitious ideal buyer personas used to guide content creation.
- Create and publish Google Ads to promote new offerings and/or services.
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It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about
Shams W.Pawel Founder & CEO of XpeedStudio