Client Overview
Shaw Direct is a leading provider of satellite television and communication services, offering an extensive range of entertainment and connectivity solutions to customers across Canada. With a strong commitment to delivering exceptional value, innovative technology, and superior customer service, Shaw Direct has established itself as a trusted choice for high-quality television and communication services.
Objective
To sustain and grow market share by effectively promoting Shaw Direct’s satellite television and communication services, ensuring customer satisfaction, and expanding their customer base in a competitive market.
Solutions
Shaw Direct’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
- Created and distributed several direct mail campaigns one of which won a prestigious industry award.
- Facilitated and designed co-branding campaigns with various leading Satellite providers.
- Set-up and maintained a mailing list for both direct mail and email campaigns.
- Gathered, analyzed, and interpreted data to define a group of potential customers.
- Ensured that resources were allocated effectively to reach and engage the right audience.
- Curated a collection of fictitious ideal buyer personas used to guide content creation.
- Created and executed campaigns to maintain existing partnerships and encourage new business.
Utilized various metrics to create content to use across assets that were relevant, engaging, and consistent.
It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about
Shams W.Pawel Founder & CEO of XpeedStudio