Client Overview
SUM Ltd, with over 30 years of dedicated expertise in manufacturing custom removable insulation blankets, is a well-established industry leader. Their unwavering commitment to quality and innovation has set them apart. Recognizing the shortcomings of existing solutions, SUM Ltd decided to redefine industry standards. Their dedication to perfection and craftsmanship has earned them a reputation for setting high expectations for clients when it comes to product quality.
Objective
SUM Ltd.’s primary objectives were brand positioning in its current markets, facilitate easier discovery by potential customers, and establish trust quickly. Additionally, the project aimed to revamp SUM Ltd.’s marketing collateral with updated imagery, content, and brand consistency. Furthermore, it sought to explore the potential for diversifying communications to encompass a broader product offering.
Solutions
SUM Ltd’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
- Refresh of original logo to align with company objectives.
- Implementation of a brand guide to ensure consistency across all collateral and touchpoints.
- Redesign of existing site to match brand identity.
- Developed an impactful conversion path.
- Facilitated ongoing maintenance and monitoring of website performance.
- Utilized keywords and phrases to maximize page optimization.
- Engaged in the creation and maintenance of social platforms across multiple channels.
- Wrote and published blogs in a consistent cadence to maintain continuity.
- Developed, designed, and published social posts according to a regular monthly schedule.
- Curated collection of fictitious ideal buyer personas used to guide content creation.
- Provided ongoing strategy and counselling on business marketing process.
- Ensured adherence to consistence use of branding elements across all touch points.
- Designed all print collateral to focus on buyer personas and meet company objectives.
- Managed the execution of print collateral keeping print costs as affordable as possible.
- Create and publish Google Ads to promote new offerings and/or services.
- Created and executed campaigns to maintain existing partnerships and encourage new business.
- Utilized various metrics to create content across company platforms that were relevant, engaging, and consistent.
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