Client Overview
Founded in 2019, Access eHealth is a privately owned health informatics technology company providing cloud-based productivity solutions to be used by clinics and health facilities to improve care to their patients. The application will be built on the principle that the right care to the right patient at the right time should be paramount in everyday health interactions.
Objective
Our core marketing objective is to establish a robust brand presence for Access EHealth, a leader in the eHealth industry. Through the development of a well-defined marketing strategy, our goal is to position Access EHealth as a trusted authority and resource in the eHealth sector. This will enable us to engage target audiences effectively and foster brand recognition, loyalty, and growth.
Solutions
Access EHealth’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
- Developed and designed cohesive banding across all channels that included developing a memorable logo, colour palette, typography, and visual style guidelines.
- Developed a user-friendly and informative website that serves as a central hub for eHealth resources, news, and services.
- Facilitated ongoing maintenance and monitoring of website performance.
- Utilized keywords and phrases to maximize page optimization.
- Ensured adherence to consistence use of branding elements across all touch points.
- Designed all print collateral to focus on buyer personas and meet company objectives.
- Managed the execution of print collateral keeping print costs as affordable as possible.
- Engaged in the creation and maintenance of social platforms across multiple channels.
- Wrote and published blogs in a consistent cadence to maintain continuity.
- Developed, designed, and published social posts according to a regular monthly schedule.
- Utilized various metrics to create content across company platforms that were relevant, engaging, and consistent.
- Developed detailed buyer personas representing Access EHealth’s key target audiences.
- Involved in researching and understanding the needs, preferences, and pain points of healthcare professionals, patients, policymakers, and other stakeholders.
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