Client Overview
Soundtex Interior Contractors has been at the heart of Commercial Construction in Calgary for 50 years. During this time, their experience and reputation have been their greatest strengths. Soundtex specializes in Construction Management Services, Design Build, and Interior General Contracting.
Objective
Our primary marketing objective is to rejuvenate Soundtex Interior Contractors’ brand image and establish a robust online presence. Our goal is to position Soundtex as a leading interior contracting company, enhancing brand recognition, attracting new clients, and showcasing expertise and capabilities.
Solutions
Soundtex’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
- Revitalized the brand’s visual identity, including the logo, colour palette, typography, and brand messaging.
- Ensured that the refreshed brand elements aligned with Soundtex’s core values and strengths.
- Created a modern, responsive, and user-friendly website that highlighted Soundtex’s portfolio, services, and expertise.
- Facilitated ongoing maintenance and monitoring of website performance.
- Optimized the website for search engines (SEO) to improve online discoverability.
- Created social media profile images and templates for self-management of online presence.
- Utilized various metrics to create content across company platforms that was relevant, engaging, and consistent.
- Developed detailed buyer personas representing Soundtex’s key target audiences.
- Involved in researching and understanding the needs, preferences, and pain points of all stakeholders.
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