Client Overview
Billy’s Pizza & More is a second-generation family business established in 1972, nestled in the heart of Calgary, Alberta. Founded by a passionate father/son duo, the restaurant has consistently delivered a delectable fusion of flavours, warm hospitality, and a cozy atmosphere that keeps patrons coming back for more.
Objective
Our primary marketing objective was to modernize Billy’s Pizza & More’s brand identity, expand online sales through the development of an e-commerce website, and nurture customer relationships through effective direct marketing, list management, and online advertising. By doing so, we aimed to position Billy’s Pizza & More as the go-to destination for delicious and convenient pizza and related offerings, fostering brand loyalty and sustainable business growth.
Solutions
Billy’s Pizza & More’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
- Designed the brand’s visual identity, including the logo, colour palette, typography, and brand messaging.
- Ensure the brand reflects Billy’s Pizza & More’s commitment to quality and innovation while maintaining its signature charm.
- Created a user-friendly and visually appealing e-commerce website that enables customers to easily browse the menu, place orders, and enjoy a seamless online shopping experience. E
- Ensure secure payment processing and mobile responsiveness.
- Optimized the website for search engines (SEO) to improve online discoverability.
- Engaged in the creation and maintenance of social platforms across multiple channels.
- Developed, designed, and published social posts according to a regular monthly schedule.
- Designed menu and signage maintaining a cohesive brand identity across all touch points.
- Developed, designed, and distributed direct mail campaigns to an optimal target market.
- Segment and manage customer lists effectively to personalize marketing communications.
- Create and publish Online Ads to promote new offerings and/or services.
It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about
Shams W.Pawel Founder & CEO of XpeedStudio