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Blogs

You have landed in the right place! Here you will find helpful resources, insights, and information about marketing your business. From helpful tutorials to the latest news and trends in our industry, we strive to create content that helps make your experience better. With a variety of topics ranging from basic to more advanced tips, you can find valuable information that you need for success. Thank you for taking the time to read our blog – we hope you find it useful and informative.

Feature Blog

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman

In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women…

11 Ways to Communicate Value in Your Marketing

Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even …

Marketing Plan vs Marketing Strategy

You’re posting on social media; you have blog posts but you’re not seeing any results. What’s the deal? The problem isn’t what you’re doing, it’s why you’re doing it. Marketing Plan vs Marketing Strategy. If your marketing plan efforts are not backed up by a marketing strategy, then that’s probably …

Vision vs Strategy vs Roadmap

Vision vs Strategy vs Roadmap. Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get there. You can create excitement for a big idea and package it in a way that …

What Exactly is Digital Marketing?

When I tell people I work in digital marketing strategy, their next question is usually “so what do you actually do?” Most of the time their assumption is that digital marketing = social media marketing. The truth is that this is only a part of what I do. While social media …

7 Benefits of a Digital Adoption Plan For Your Business

Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward? Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and …

The Omnichannel Marketing Experience

The Benefits of Driving a Seamless Customer Journey First, what is Omnichannel Marketing? What makes these brands like Coke, McDonald’s and Ford so successful? They practice omnichannel marketing—marketing that looks to supply a seamless buyer experience, regardless of channel or device. From a consumer perspective, the most successful brands are …

7 Twitter Bio Ideas to Convert Visitors Into Followers

Your Twitter bio is your brand’s introduction to the world. You have 160 characters to define your brand, establish its personality and be memorable. Are you doing your business justice in this space? The first thing your audience sees when they search for your brand on Twitter is your Twitter …

Wingman Named Official CDAP Digital Advisor

CDAP DIGITAL ADVISOR Wingman Direct Marketing is pleased to say we have been named on March 11, 2022, as a CDAP Digital Advisor to assist SMEs with their Digital Adoption Plans over the next 4 years. Find out more. The Government of Canada, as part of the 2021 federal budget, announced the Canada …

4 Tips to Optimize your Written Content for Voice Search

“Hey google, what is the best ice cream shop near me?” Who doesn’t love the ease of asking your smartphone a question and turning up instant, hands-free results? For questions that need addressing in the middle of a baking session, walk, or simply while multitasking other responsibilities, the voice search …

11 Elements of a Website Landing Page that will Increase Website Conversions

You have put in the work with your flight crew to publish effective ads, drafted creative email campaigns, and published your link across social media with cleverly crafted updates so your business can reach its goals – It is time to prepare for landing! Your website landing page that is. …

Direct Marketing in Your Marketing Hourglass

Are You Leveraging Direct Mail in Your Marketing Hourglass?

Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on Investment (ROI)? Do you have direct mail in your marketing …

5 Digital Marketing Mistakes to Avoid in 2022

The opportunity to promote your business online has surged since the pandemic, making it worthwhile to explore ways you can maximize your reach. Scrambling to figure it out while managing all the other responsibilities you juggle as a small business owner can be daunting – we can help. Our time …

Does your Email Marketing Campaign Score 5 out of 5 for Content?

How easy are your emails to read? Before hitting send on your next email marketing campaign, ensure you are scoring 5 out of 5 on your content selection.

8 Marketing Budget Methods You Can Use for 2022 Planning

Since the new year is almost upon us [and 2021 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2022 marketing budget in order. If 2021 taught us anything, it …

Four Tips to Optimize Your Website For Effective Ecommerce

Did you know that 69.0% of people in North America have taken advantage of online shopping – or Ecommerce – in the past 12 months. That means two of three of us already see the convenience and wide range of products and services available. This migration of traffic online has led to …

The Ultimate 2022 Seasonal Marketing Guide: 21 Holidays You Won’t Want to Miss

Once again, the seasons are changing. Fall leaves turning orange and crisp autumn air have a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal marketing campaign. With the end of the year coming right around the corner, it’s the perfect …

12 Ways to Promote Your Amazon Listings and Sell More Products

Promote Your Amazon Listings: 12 Ways to Sell More Products You must promote your Amazon listings to stand out against over 2 million merchants. Amazon’s marketplace is as crowded as it is lucrative. Once you do grab buyers’ attention, you are bound to make sales since so many shoppers flock …

3 Lessons From a Virtual Internship

Currently, I am completing a Bachelor of Business Administration with a double concentration in Marketing and Management at Mount Royal University. I had the great opportunity to obtain job experience as a Digital Marketing Intern with Wingman Direct Marketing while finishing my undergraduate degree. Like many other students who were …

3 Important Lessons You’ll learn as a Virtual Marketing Intern

Landing that first internship in your field is a moment every university student dreams of. With the way that things worked out over the last year and half, my intern opportunity came to life in a different way than I had ever pictured. As a third-year student in the Communications …

What is a Customer Journey Map and How Can You Use it to Your Advantage?

A customer journey map and act of creating one for your business reveals processes and interaction points, identifies where channels can be switched, and highlights areas where information can be exchanged. This helps service your customers better and better and also should be tied to your own business objectives and goals. Earlier …

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