Blog

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman

In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women…

One Size Does Not Fit All: Responsive Design

With the abundance of smart, connected devices flowing in the market, your website needs to adapt to any screen size. It’s very common nowadays for consumers to own more than one device per person. In 2017, an analysis was done by GlobalWebIndex on the number of devices an average person …

Congratulations to Allan Marston!

At Wingman Direct Marketing, we got your back but Allan’s got the flight jacket off ours! Looks pretty good, too, if I might add. We wanted to give a huge shout out to everyone that stopped by our booth at the Small Business Expo, while there can only be one winner …

Monsters & Martini’s Fundraiser!

Double, double toil and trouble, Fire burn and cauldron bubble! Happy #Halloween everyone! 🎃May your night be full of frights. 💀 WMDM’s flight crew went to the Southern Alberta Make-A-Wish Foundation’s Monsters & Martini’s Fundraiser to share in the frights and make our own contributions. This year, we raise $1,000.00! That’s one-fifth of Wingman …

“Big Week” Versus A Big Week

Wingman Direct Marketing is in the middle of a very big week. However, with Remembrance Day only a couple weeks away we got to thinking about another big week appropriately nicknamed “Big Week” by those that participated in the endeavour that occurred 75 years ago and helped pave the way …

List. Offer. Creative. You Need All Three to Work or Nothing Does

Whether it is Mail, a social post, an email, or a newspaper ad, you need all three for success. List (Target Market), Offer (Pricing and Value Proposition) and Creative (Layout and Branding) are the three legs of the Marketing “stool.” Working together in tandem results in solid and sturdy marketing. …

Hello from the flight deck of Wingman!

As some of you might have noticed over the last few weeks, Daigle Direct has been making subtle announcements of things to come. So today, after three years of success as a solopreneur in business consulting, I am extremely proud to announce the launch of an updated company name and …

Daycare Marketing Strategies

Work with a Wingman to attract more parents to your childcare business. Caring for children keeps you busy. After all the playtime, learning, snack time, story time and running around after little ones all day it’s difficult to feel motivated to develop a solutions-driven marketing strategy. Yet, you know that a promotional plan is critical to …

Canadian Plumber Marketing Solutions

Work with a Wingman to grow your small business. You’ve finally done it. You started your own plumbing business and already, word-of-mouth referrals from your community have caused the calls to start coming in. However, in today’s economy the support of your friends and neighbours is not enough and you are looking to grow your plumbing business. You …

Digital Marketing for Accountants

Work with a Wingman to create an effective marketing strategy for your bookkeeping business. Accounting is one of the most integral services for managing both personal and small business finances. Indeed, chartered accountants have a unique set of skills that can make or break an entrepreneur’s new venture. However, while there is no …

window replacement Two men holding a framed glass window ready to install.

Marketing Ideas for Your Window Replacement Business

Work with a Wingman to grow your window replacement service through an effective marketing strategy. Whether you have just started a window replacement business or are looking to expand, the key to getting your name out to new clients is through a targeted marketing strategy. We’ve heard it from many of our …

Landscaper drawing a professional landscaping plan.

Marketing Ideas for Landscapers

Work with Wingman Direct Marketing to grow your landscaping business. After what can feel like a never-ending Canadian winter, it’s that time of year again. The sun is out, the birds are chirping and the promise of warm weather means one thing: It’s go-time for your landscaping company. It’s no secret that the landscaping business is a highly …

How to Market Your Commercial Cleaning Business

Through completing a competitive analysis, website design and comprehensive performance reporting, WMDM will help you grow your commercial cleaning business. Grow your commercial cleaning business through working with Wingman Direct Marketing. Expanding your commercial cleaning business can seem daunting. Unlike residential cleaning services, you rely on connecting with business as …

Marketing Strategies for Residential Cleaning Services

Create an effective marketing strategy for your residential cleaning business with the help of a WMDM wingman. Have you just started a residential cleaning company and are looking to expand your business? The surest way to see your cleaning business grow is by investing in a results-driven marketing strategy. If developing a marketing …

Tips for Marketing Your Locksmith Business

Work with the Wingman crew to grow your locksmith company through an effective marketing strategy. While there was a time when customers in need of a locksmith simply turned to the trusted guidance of the Yellow Pages, now, the marketing game has completely changed. Many consumers use smartphones to conduct online searches to find a trusted …

Marketing for Painting Contractors

The Wingman crew will work with you to create a results-driven marketing strategy designed to grow your painting business. As the owner of a professional painting service, you know better than anyone how competitive the market is — and how key standing out from your rivals is to your business’ …

Blue desk with felts, coffee, and a white board that says tutoring.

How to Advertise Your Tutoring Services

Work with a WMDM to gain more students for your tutoring business. Whether you are starting out as full-time tutor or growing your small business, a strategic marketing plan is key to seeing your venture succeed. Even though you have all the skills required to empower and educate your students — …

Digital Marketing for Manufacturers

Grow your manufacturing business through working with the team at Wingman Direct Marketing. Working in the industrial manufacturing business, you know that your customers thoroughly research both your products and company before committing to a purchase — especially as their decisions can impact the success of their own companies. Understanding …

Psychologist on a chair with a patient resting on a blue couch.

Marketing Ideas for Psychologists

Work with a Wingman to connect your clinic with people who need help. Running a psychology clinic is about more than just running a business. You are providing a service that makes a life-changing impact on your clients — you patients. Providing expert emotional and mental health support, while also staying on-top of …

Marketing Ideas for Electricians

Work with a Wingman to create an effective marketing strategy for your electrical business. Starting an electrical business today is not what it was 20, 10 or even five years ago. No longer is it enough to rely on word-of-mouth referrals to grow your business. Today, most referrals and business connections happen online. …

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