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Blogs

You have landed in the right place! Here you will find helpful resources, insights, and information about marketing your business. From helpful tutorials to the latest news and trends in our industry, we strive to create content that helps make your experience better. With a variety of topics ranging from basic to more advanced tips, you can find valuable information that you need for success. Thank you for taking the time to read our blog – we hope you find it useful and informative.

Feature Blog

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman

In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women…

Wingman Direct Marketing Creative Process

Hey, my name is Mason – I’m the Graphic Designer here at Wingman Direct Marketing. Working at Wingman allows the opportunity to create content for all different types of clients – but, what is the creative process when designing posters, logos, social media graphics and everything else in between? We here at Wingman …

5 Reasons to Keep Your Personal and Professional Social Media Separate

Most people enjoy using social media accounts. Therefore, it’s tempting to use your existing social media profiles for business use. However, social media for business is extremely different than social media for personal use. While the broad concepts are somewhat similar, there are several key differences as the article below will reveal. Below are five reasons to …

Wingman 100th Blog: Six Reasons Why Writing a Regular Blog is Imperative in 2021

The Wingman Direct Marketing boutique agency was born in 2019 as a brand refresh from Daigle Direct. Since then, the Wingman crew has endeavoured to writing a regular blog with a lot of informative and entertaining content about many facets of marketing and business in general. We have published over 700 social media …

Are your Digital Marketing Resolutions for 2021 on Track?

If there was ever a year we were hopeful for new beginnings – even when those new beginnings start from within – it was this 2021. Suffice to say, globally 2020 will be looked upon in hindsight (see what I did there) as a very forgettable year. Stop. Reset. Move …

Google Ads Monthly Spend Limit Is Finally Here

For two very long decades, advertisers around the world have requested for a Google Ads monthly spend limit. It is only now that that request was delivered upon. On June 1st, advertisers will now be able to set a Google Ads monthly spend limit at the account level. Why is …

Top 8 Digital Marketing Questions Wingman Team Gets Asked

The world rapidly thrust businesses like yours to become increasingly digital with the continuing impact of the global pandemic in the past year and a half. Companies across all sectors are looking for ways to transition their marketing investments from traditional to digital marketing solutions. The Wingman Crew has been …

I Feel The Need…The Need for Load Speed

Did you know that the uber-80’s movie Top Gun came out exactly 35 years ago today??!! Your business website – like Tom Cruise – also has a need for speed: Load speed. While design, theme, user navigation, and relevant content are all critical elements of a good website, one thing …

Momism: ‘Don’t Run With Scissors’ and Six Other Things Mom Said That Can Help You Run Your Business

You heard them all growing up. No matter what part of the world you grew up in, some things are the same. Those eye-rolling, words of advice that Mom would say ad nauseam: aka ‘Momism’. The truth is, your Mom said them because she wanted you to be safe and happy and the …

Cause-Related Marketing: How to make it work for you

When you think of marketing, do you only think of sales? You’re not alone in that thought. However, current marketing doesn’t seek to convince you to buy a product you don’t need. A marketer’s primary directive is to find (target) the customers who are actively seeking a solution to the …

Seven Strategies to Increase Your Revenue from Existing Customers

Your past customers are a huge asset to your business, especially in times like this when leads may be harder to come by. It’s exceedingly important to maintain a strong relationship with your past and existing clients so they stay loyal to your business. Yet, many small businesses spend most …

Seven LinkedIn Myths Stopping Your Growth Debunked

Often in prospect meetings, I hear people tell me that LinkedIn is not right for them. They are worried about using it for one reason or another. Below, Wingman Direct Marketing demystifies and debunks seven LinkedIn myths and why they needn’t be a worry at all. LinkedIn Myth 1: LinkedIn …

Six Game-Changing Digital Marketing Trends in 2021… And Beyond!

We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became amplified in 2020. We have …

Five Tips to Make Your Social Media Content Creation Easy

Are you a small business owner with too much on your plate to even think about social media for your brand? We get that feeling. When you own your own business, you must distribute your time in a way that makes sense for your brand to grow. For this reason, …

3 Reasons You Need to Link to Social Media from Your Website

It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your online presence than was necessary …

Five Ways to Promote Your Business Without Talking About…You

The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business. …

What a Finance Major Can Learn as a Business Development Intern

By Chiara Kastanova, Business Development Intern As a finance major, my primary skillset revolves around corporate financial statements and stock analysis. I had signed up for Venture for Canada in hopes of finding an internship related to my field of study. That’s when David, Wingman Direct Marketing Crew Chief, first reached out to …

Don’t Just Be a Talking Head…Listen Too! (or The Six Blind Men and the Elephant)

Not too long ago, the Wingman crew was working on a unique social media campaign. The copy had to be just right. The imagery needed to hit it out of the park. The call-to-action needed to be intriguing. The purpose had to be conveyed clearly. The Wingman crew was represented …

WMDM NAMED AGENCY OF RECORD BY HSA GROUP

CALGARY, AB MARCH 1, 2021 –Wingman Direct Marketing today announced that it has been named agency of record (AOR) across multiple online and offline branding and marketing disciplines by The HSA Group’s HSA Easy Pay Ltd. and HSA & WSA Employment Benefits Ltd. Both companies, herein referred to simply as …

Excel Formula - Image of person using spreadsheet on tablet

5 Excel Formulas You Need to Know

If you’ve ever worked in an office job, there’s a high chance that you have heard of Microsoft Excel at least once or twice. Whether it’s a complex database in one workbook, or a couple minor bits of information contained in one spreadsheet, Excel is a part of most office …

modified broad match - hands typing on keyboard with search and marketing words coming out of the image

Modified Broad Match is Ending. Here’s What You Need to Know

On February 4th, 2021, Google made an announcement that the keyword match type, modified broad match, will be phased out starting tomorrow, February 18th and will be completely removed by July. This isn’t the first time that keyword match types have changed. In fact, it is the fifth: 2014, Google …

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