Blogs

What are Wingman’s 5 Pillars of Marketing? You’ve heard of Jerome McCarthy’s managerial approach to marketing – the 4-P’s. Product, Place, Price and Promotion make up the Marketing Mix students have been studying since the late 1950’s. Product solves a problem, price defines the value, promotion allows you to talk …

To improve your Google ranking, sometimes you must dip back into tried-and-true tactics. Unlike in the movie, “Field of Dreams,” if you build it, they will NOT come. You have a beautifully designed and developed website. You might even have Pulitzer award worthy content. It won’t mean a thing if …

2023 is right around the corner! Is your business prepared to reach new heights? Every year we at Wingman help businesses set goals for their marketing strategies so that they can head into the new year feeling prepared and confident. Keep reading for some common marketing budget strategies to assist …

There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success

I don’t usually get this personal online but this past month, I had a health scare and it put a few work-life balance into perspective for me as a husband, as a father and as a business owner.   I was sick for over a week before finding myself in the …

There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success