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You have landed in the right place! Here you will find helpful resources, insights, and information about marketing your business. From helpful tutorials to the latest news and trends in our industry, we strive to create content that helps make your experience better. With a variety of topics ranging from basic to more advanced tips, you can find valuable information that you need for success. Thank you for taking the time to read our blog – we hope you find it useful and informative.

Feature Blog

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman

In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women…

Remain Calm and Use S.O.S. (Stop. Oxygenate. Step Back)

Everyone—businesses and individuals alike—has felt a bit uneasy these past few weeks. Not fully knowing what’s happening goes against the grain of the most level-headed individuals. The many unknowns of the pandemic—when cases will peak, when schools will re-open, when it will be safe to visit loved ones—are creating widespread …

5 Tips for Working From Home

Are you currently working from home (or planning to)? Many of us have now found ourselves working in this new environment, given the circumstances. While working from home was once a luxury, companies both large and small are finding benefits to allowing their employees (and themselves!) to work from home. …

Marketing in a down economy - black and white photo of graphs on a screen

Five Ideas to Maximize Your Marketing in a Down Economy (And at the Best of Times)

Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Every business needs to maximize their marketing in a down economy. Although reducing marketing …

Seven Ways Job-Seekers Get Ripped Off

Do you remember what it felt like to join the ranks of job seekers and to finally get your first job? For me, it was Toys “R” Us, and it was a mind-numbingly easy job to say the least. But when I got my first paycheque, I was thrilled. It …

Three Easy Ways to Stay on Brand

What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How did these companies accomplish this? …

Six Months of Seasonal Marketing Ideas

Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by …

Parallax Websites Done Right

When it comes to website design, the creative direction a designer can take is near-limitless. But one concept in particular—parallax scrolling—has become a widespread and popular design choice. Surprisingly, the parallax effect has been around for much longer than you may realize. Video game designers in the late 80s and …

Radio in your marketing mix - person selecting a radio station in a car

12 Reason to Use Radio in Your Marketing Mix

Are we really suggesting to include radio in your marketing mix? According to Bright Local’s 2019 Local Consumer Review Survey, people search locally 90% of the time. This has led to more and more focus on Local SEO for successful locally-focused websites. The purpose of SEO is to become visible …

Agency - photo of David and Aleksandra of SUM Ltd.

WMDM NAMED AGENCY OF RECORD BY SUM LTD

2/7/2020 CALGARY, AB February 7, 2020 –Wingman Direct Marketing (WMDM) today announced that it has been named agency of record (AOR) across multiple online and offline branding and marketing disciplines by SUM Ltd, a Calgary-based manufacturing company. SUM Ltd is a family-owned and operated multi-national corporation, specializing in the production …

The Outrageous Cost of a 30 Second Super Bowl Ad and Why It Works

Screenshot: Hyundai (YouTube); Google (YouTube); Jeep (YouTube) Superbowl LIV has come and gone, Kansas City Chiefs take home the Vince Lombardi Trophy, but there’s something else that piqued WMDM’s interest. It wasn’t Donald Trump mistweeting Kansas City being in the state of Kansas (FYI, it’s in Missouri), nor was it …

WMDM NAMED AGENCY OF RECORD BY JIL & ASSOCIATES

1/31/2020 CALGARY, AB JANUARY 31, 2020 – Wingman Direct Marketing today announced that it has been named agency of record (AOR) across multiple online and offline branding and marketing disciplines by JIL & Associates, an Alberta video production company. Co-founders Jillian Lee and Sue Walker have formed a new production …

2020 Is About YOU. Not Business.

Today is #BellLetsTalkDay. So let’s talk about it—mental health and the stigma surrounding it, particularly in the workplace. In the fast-paced, forward-thinking nature of today’s working society, it’s easy to forget to take a step back and check up on how YOU are doing. We spend more hours of our …

Omni-Channel Marketing Must Be Done Right

What is Omni-Channel Marketing? The tools in a marketers’ arsenal has grown over the past couple of years. What used to be simply TV, radio, or print now includes a digital side. Social Media, forums and web advertisements are just a few tools in the marketer’s digital arsenal. That isn’t …

40-Year-Old Tractors and Direct Mail Get Used Because They Work

Did you know that many farmers today are buying 40-year-old tractors because they work, they are easy to maintain and cost less overall than their modern counterparts? The tractors manufactured in the late 1970s and 1980s look and run like modern tractors, yield the same results, but lack the computer …

Which Direct Mail Service Option is Best for you?

This blog isn’t an attempt to convince you Direct Mail works. It does! (see previous blogs here and here.) Below is simply an easy to understand overview of what type of Canada Post delivery service to use for what kind of communication. Neighbourhood Mail (NM) allows you to target a …

WMDM NAMED MARKETING AND SALES AGENCY OF RECORD BY ACCESS EHEALTH

12/15/2019 CALGARY, AB DECEMBER 15, 2019 – Wingman Direct Marketing today announced that it has been named Agency of Record (AOR) across multiple marketing and sales services disciplines by Access eHealth Technologies Inc., a cloud-based health informatics technology start-up. As Access eHealth completes its development for initial launch in Spring …

WMDM Surpasses 50% of its $5,000 Annual Donation Goal

Christmas is the season of giving. With that in mind, Wingman Direct Marketing is happy to share that in the first 4 months of our fiscal year, we have already hit 53.4% of our annual donation goals. Through WMDM ’s Wingman Wishes initiative, we have committed to donating $5,000 annually …

Wingman is growing—again!

It was only a mere four months since I hired Kevin, my first crew member for WMDM. Now, Wingman is growing once again! With a breadth of knowledge in digital marketing and exuberant passion for photography, I’d like to give a warm welcome to Vivian. She will be assisting Wingman …

Marketing Trends 2020

New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted to share our insights with …

11 Common-Sense Reasons to Outsource Your Marketing “Stuff” to an Agency

Updated August 18th, 2021 Marketing works. There’s no debating that fact. But it’s not easy. There are many forms of online and offline marketing—their rules, specifications and best practices are different and ever-changing. Most business owners are not marketing experts. You do what you do and know it inside out. …

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