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Blogs

You have landed in the right place! Here you will find helpful resources, insights, and information about marketing your business. From helpful tutorials to the latest news and trends in our industry, we strive to create content that helps make your experience better. With a variety of topics ranging from basic to more advanced tips, you can find valuable information that you need for success. Thank you for taking the time to read our blog – we hope you find it useful and informative.

Feature Blog

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman 

Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman 

In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women…
Cookies. Cookies sitting on a plate with a hand reaching to grab one.
Google Will Be Killing Third Party Cookies by 2022 on Chrome. What You Need to Know.

Google Will Be Killing Third Party Cookies by 2022 on Chrome. What You Need to Know.

Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention …

Seasonal marketing. Winter scene of snow and trees gleaming in sunlight.
6 Months of Seasonal Marketing Ideas (Part 2)

6 Months of Seasonal Marketing Ideas (Part 2)

Yup, you smelled correctly. That is definitely pumpkin spice in the air.   How can your business take advantage of the seasons to prop up your campaigns? There is an almost limitless number of upcoming special days to make your Fall and Winter seasonal marketing campaigns timely. We at Wingman have collected 15 end-of-year …

Keyword: SEM 101 Part 4 Low-Intent and Competitor Keyword Campaigns
SEM 101 Part 4: Low-Intent and Competitor Keyword Campaigns

SEM 101 Part 4: Low-Intent and Competitor Keyword Campaigns

Low-intent and Competitor Keyword Campaigns is is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does …

Entrepreneur - Images of humans working on a bulletin board.
3 Years as a Startup: 10 Tips for Entrepreneurs That We’ve Learned

3 Years as a Startup: 10 Tips for Entrepreneurs That We’ve Learned

From David Daigle, Crew Chief at Wingman Direct Marketing (WMDM) Three years ago, I wrote on my personal Facebook wall (do they still call it that?), that my “One Day” has officially become “Day One.”  I became an entrepreneur. On August 9, 2017, I incorporated my business, making the huge leap of faith …

High-intent keywords: Letter blocks spelling SEM
SEM 101 Part 3: Branded and High-Intent Keyword Campaigns

SEM 101 Part 3: Branded and High-Intent Keyword Campaigns

This is Part 3 of our Search Engine Marketing (SEM) series which will focus on branded and high-intent keyword campaigns. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM …

Quality Score - tabs and a pen attached to a notebook
SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? [SEM]

SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? [SEM]

This is part 2 of a 4-part blog series on search engine marketing (SEM). This blog will go over the ins and outs of how quality score works in SEM. You can read any of the other 3 blogs by clicking any of the links below! Part 1: Keyword, CPC, …

Spring Cleaning - landscape photo of green fields and mountains
Spring Cleaning Your Digital Presence (in Summer)

Spring Cleaning Your Digital Presence (in Summer)

Spring 2020 has come and gone. ‘Nuff Said. If you didn’t get around to your spring cleaning last season, no one will hold it against you. However, it is a good idea to review your online presence a couple times a year. In with the new and out with the old. Your website is your …

Keyword, CPC, CTR - laptop and silver coffee mug on white desk
Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing (SEM)

Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing (SEM)

This is a 4-part series on the foundations of search engine marketing (SEM). This one will focus on Keyword, Cost-Per-Click (CPC), Click-Through-Rate (CTR) and more. You can read the other blog parts by following the links below. Part 2: SEM 101 (Part 2): How Does Quality Score Work In Search …

Direct marketing - Canada post mailbox
6 Reasons to Outsource Your Direct Marketing to Wingman Direct

6 Reasons to Outsource Your Direct Marketing to Wingman Direct

We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on.  How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing …

Direct mail marketing - Canada Post Mail Drop Box
7 Ways Direct Mail Marketing Can Be a Silver Bullet for Your Business

7 Ways Direct Mail Marketing Can Be a Silver Bullet for Your Business

Your marketing efforts, online or offline, need to demonstrate a strong benefit for your customer, promote a solution, and persuade them to take clearly defined action.   The pandemic has changed everyone’s priorities. As we head towards a new normalcy, you may want to rethink your marketing strategy. Any plans you …

Copy vs content - A fish and a newspaper
Copy vs. Content: Fish Wrap vs. Fish Food

Copy vs. Content: Fish Wrap vs. Fish Food

“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.”  The term “content” is everywhere these days.   For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business.   It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling …

The coke is fanta - A can of coke pouring orange fanta into a glass.
This Coke is a Fanta. So What?

This Coke is a Fanta. So What?

June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important …

Return to the office - Woman at desk with her mask on.
Seven Ways to Return to the Office Safely

Seven Ways to Return to the Office Safely

It has been difficult for just about every Canadian these past couple months, adjusting to isolation and staying at home. So many of us want to return to “normal” and even long to return to the office. At the base of humankind is a need to be social—in the homes …

Are You Ready For Takeoff?

Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half …

Calgary Food Bank - food sorting warehouse
Donations to Calgary Food Bank: Your $1 Becomes $5

Donations to Calgary Food Bank: Your $1 Becomes $5

Photo courtesy of Calgary Food Bank. Did you know that for every $1 donated to the Calgary Food Bank, they can distribute the equivalent of $5 worth of food to families in the community that need it? We bet you didn’t realize how valuable your financial donations to were! In …

SEO - SEO in patterned text
SEO: Low Price Tag; High Importance

SEO: Low Price Tag; High Importance

It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less. Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. That’s where SEO comes in. Why is SEO so Important?  Search Engine …

Look forward - collage of concert, restaurant, amusement park
What’s There to Look Forward to When It Seems Like There’s Nothing?

What’s There to Look Forward to When It Seems Like There’s Nothing?

Activities to look forward to when things settle down. Photo courtesy of Scotiabank Saddledome. From David Daigle, Crew Chief: Two weeks from today, my family and I were supposed to jump on an airplane and visit the Maritimes for the first time. Take in the marvels of Cape Breton, Peggy’s …

Thank you - image of employees in different team activities
6 Months of WMDM — Thank You!

6 Months of WMDM — Thank You!

Message from the Crew Chief, David Daigle: Today marks the half-year mark for Wingman Direct Marketing. To say the first six months was like a roller coaster ride is giving undue props to roller coasters. To say thank you, we wanted to tell you all about the last six months. Day 1 …

Quarantine - work from home office setup
A Day in the (Quarantine) Life: Working From Home

A Day in the (Quarantine) Life: Working From Home

Hi everyone, I’m Vivian, the Digital Marketing Coordinator here at WMDM. We are officially in our FIFTH week of quarantine amidst the COVID-19 pandemic, and to be honest with you, I think I’ve begun to really nail down this whole “working from home” thing. After working remotely for 5 weeks, …

Communication strategies - Woman at a desk at dusk
10 Communication Strategies in a Time of Crisis

10 Communication Strategies in a Time of Crisis

Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness.  You can lament the situation at hand or to …